TARA C. ROBINSON

I grew up in Washington, DC as the child of government attorneys who cared deeply about justice and equity. I was six when I attended my first protest with my mother defending a woman's right to choose. I remember feeling the energy and seeing the sea of legs and feet united together. I volunteered a lot as a young person - at the local food bank, at NARAL, at PETA, at PAWS. As a teenager I supported my friends in founding a nonprofit, organizing and attending protests around the DC area. All these experiences taught me that if you don't like the way things are, you take to the streets or the office to do something about it.

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Now, I help social-change organizations tell their stories to get noticed and unlock resources — from tackling fundraising strategy and website content to capital campaign case statements. 

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Instead of coming from a traditional communications firm, I came to communications by building a career in the nonprofit world. When a New York Times columnist called me at work one day to tell me they were writing an article about another nonprofit, I pulled a story out of my back pocket and told it. Next thing I knew, they flew out to interview my client, hired a photographer and they ended up writing the entire article about the organization I was working for instead. What did I learn? As human beings, we love stories. We love to learn from the stories and struggles of others. 

 

I've got twenty years of in-house nonprofit experience figuring out how to strip jargon, speak emotionally and tell stories that upend racist and supremacist power structures. 

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