the LeadersTrust
content strategy, storytelling, branding, and project management
In spring of 2021, I helped to launch a new website and logo/visual identity for the LeadersTrust.
Originally a program area of the Evelyn and Walter Haas, Jr. Fund, this unique approach to investing in the leadership capacity of grantees and movements is now its own entity.
With over $30M invested in nonprofits across the nation, it was time for a fresh new look, feel and content strategy that would enable audiences to understand "the why".
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The logo and brand scheme evokes the idea of "tributaries" as the LeadersTrust is all about forging partnerships and utilizing relationships to build our movements.
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Collaborators:​
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Yippa (wordpress development)
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Innosanto Nagara (logo & branding)